Aitrak allows brands and retailers to see what their customers are really seeing
Brands and retailers spend millions of dollars designing advertising creative, product packaging, merchandising displays, and storefronts. But how do you know what customers are really seeing in those first few critical seconds?
Aitrak delivers all the benefits of professional eye-tracking studies but with results in minutes not days, allowing you to know where people are looking, in what order, and for how long.
Aitrak helps designers and marketers to capture the right visual attention in the first few seconds
Designers and marketers are talented creatives with amazing insights and compelling strategies. But how do you know that their designs are optimised to capture the right visual attention in the first few seconds?
Aitrak removes guesswork and subjective opinions from the design process, allowing you to maximise the visual effectiveness of your designs.
Aitrak uses machine learning and proprietary data to deliver fast, accurate, and reliable results
Aitrak uses the latest advances in artificial intelligence to create a predictive eye-tracking algorithm with a 95%-97% accuracy rate.
Aitrak also uses proprietary data collected from hundreds of people viewing thousands of images as part of one of the world’s largest ongoing eye-tracking studies.
Aitrak is easy to use on a desktop, laptop, tablet, or smartphone
Simply upload your images to Aitrak’s app for immediate processing and to review heat maps, opacity maps, areas of interest, and more. No cameras or other specialised equipment required.
Alternatively, send your images to Aitrak and provide some background on business goals or needs. One of our industry experts will then prepare a presentation-ready Aitrak Insight Report with strengths, weaknesses, and recommendations.
Aitrak reveals quantitative and qualitative insights throughout the customer journey
Aitrak can be used to analyse and optimise visual effectiveness across a range of retail and advertising scenarios, including:
Outdoor and print advertising
Online advertising and product images
Social media advertising and content
Packaging and merchandising
Storefronts and windows
See how Aitrak can be used to optimise FMCG packaging.
See how Aitrak can be used to optimise FMCG merchandising.