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See what your customers are really seeing

Aitrak helps brands and retailers to maximise the visual impact of their designs

Aitrak allows brands and retailers to see what their customers are really seeing

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Brands and retailers spend millions of dollars designing advertising creative, product packaging, merchandising displays, and storefronts. But how do you know what customers are really seeing in those first few critical seconds?

Aitrak delivers all the benefits of professional eye-tracking studies but with results in minutes not days, allowing you to know where people are looking, in what order, and for how long.


Aitrak helps designers and marketers to capture the right visual attention in the first few seconds

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Designers and marketers are talented creatives with amazing insights and compelling strategies. But how do you know that their designs are optimised to capture the right visual attention in the first few seconds?

Aitrak removes guesswork and subjective opinions from the design process, allowing you to maximise the visual effectiveness of your designs.

Aitrak uses machine learning and proprietary data to deliver fast, accurate, and reliable results

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Aitrak uses the latest advances in artificial intelligence to create a predictive eye-tracking algorithm with a 95%-97% accuracy rate.

Aitrak also uses proprietary data collected from hundreds of people viewing thousands of images as part of one of the world’s largest ongoing eye-tracking studies.

Aitrak is easy to use on a desktop, laptop, tablet, or smartphone

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Simply upload your images to Aitrak’s app for immediate processing and to review heat maps, opacity maps, areas of interest, and more. No cameras or other specialised equipment required.

Alternatively, send your images to Aitrak and provide some background on business goals or needs. One of our industry experts will then prepare a presentation-ready Aitrak Insight Report with strengths, weaknesses, and recommendations.

CASE STUDIES

Aitrak reveals quantitative and qualitative insights throughout the customer journey

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Aitrak can be used to analyse and optimise visual effectiveness across a range of retail and advertising scenarios, including:

  • Outdoor and print advertising

  • Online advertising and product images

  • Social media advertising and content

  • Packaging and merchandising

  • Storefronts and windows

  • and more


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See how Aitrak can be used to optimise outdoor and print advertising

Download case study


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See how Aitrak can be used to optimise social media content

Download case study


See how Aitrak can be used to optimise storefronts and windows.

Download case study


 

FMCG
packaging

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See how Aitrak can be used to optimise FMCG packaging.

Download case study


FMCG
merchandising

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See how Aitrak can be used to optimise FMCG merchandising.

Download case study


 
 

Consumer electronics
merchandising

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See how Aitrak can be used to optimise consumer electronics merchandising.

Download case study


Consumer electronics
packaging

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See how Aitrak can be used to optimise consumer electronics packaging.

Download case study


 
 

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