TRADEMARKS

Aitrak’s trademarks are Aitrak intellectual property and are among our most valuable assets. In order to preserve and protect these trademarks, it is essential that they are used properly at all times. Follow these Guidelines and our Brand Style Guide when using Aitrak’s trademarks and logos in all communications, documents, and electronic messages.

These Guidelines apply to Aitrak employees, customers, partners, licensees, outside vendors, and other third parties. If you are the Licensee of an Aitrak trademark or logo, your license agreement may have specific usage guidelines different to those provided here. If so, please follow those specific guidelines in your agreement. If you are a Licensee but have not been provided with specific guidelines, then these Guidelines apply to your usage of Aitrak’s trademarks and logos.

You may reference Aitrak’s products and services using the Aitrak trademarks so long as such references are (a) truthful, fair, and not misleading; and (b) comply with these Guidelines, which may be modified from time to time by Aitrak in its sole discretion. The Aitrak trademarks and logos should never be used in a way that could cause anyone to wrongly believe that your products or services are offered, endorsed, or sponsored by Aitrak or any of its subsidiaries.


TRADEMARK NOTICES

Properly designate the status of Aitrak’s trademarks by using the correct trademark symbol (® or ™) reflecting Aitrak’s ownership of particular marks as shown below. Also include an attribution of Aitrak’s ownership in the following format: “_______ is a trademark of Aitrak Ltd.”

  • In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations (a) properly designate (with ® or ™) all of Aitrak’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and (b) in the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.

  • In newsletters, magazines, and publications containing multiple articles properly designate (with ® or ™) all of Aitrak’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.

  • In brochures, annual/quarterly reports, books, technical documentation, and other bound documents properly designate (with ® or ™) all of Aitrak’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.

  • In all charts or graphs, properly designate trademarks (with ® or ™).

  • On all packaging, always use the trademark symbol in every reference.


TRADEMARKS ARE SINGULAR ADJECTIVES, NOT VERBS AND SHOULD NOT BE MADE POSSSESSIVE

Use the Aitrak trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., Aitrak® Insight report). Aitrak trademarks should not be used in plural or possessive form or as verbs.


REFERENCES TO AITRAK LTD

When Aitrak is used to refer to our company, Aitrak Ltd, rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to Aitrak as a company.

  • Correct: Aitrak is now offering its customers more choices than ever.

  • Incorrect: Aitrak® is now offering its customers more choices than ever.


OWNERSHIP ASSERTION

Do not assert rights over any Aitrak brand whether by incorporating a Aitrak brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes the word Aitrak.


AITRAK LOGO USE

Do not make unlicensed use of Aitrak logos. Third party use of Aitrak logos requires a license or written permission from Aitrak. If you are interested in obtaining a license to use a Aitrak trademark or logo, contact us to discuss your proposed use.


STYLE OF USE

When using Aitrak’s trademarks (a) follow the style and usage guidelines available in our Brand Style Guide; (b) use our logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (c) allow for clear space around our logo; and (d) maintain the legibility of our logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalisation.


NO TRADEMARK BIDDING

Unless expressly permitted in an agreement between you and Aitrak, you may not bid on a Aitrak trademark (or any variant or extension thereof) as a keyword on any search engine.


NO TARNISHMENT

You may not use a Aitrak trademark in a disparaging or degrading manner.


AITRAK LOGOS

The following is an illustrative, non-exhaustive list of logos and trademarks owned by Aitrak. Please review this section regularly as logos, trademarks, and their status could change over time. Note that the absence of a product or service name or logo from the list below does not constitute a waiver of Aitrak’s trademark or other intellectual property rights in that name or logo.

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AITRAK WORDMARKS

Aitrak®

Aitrak Insights®


Please contact us here if you become aware of any usage of Aitrak trademarks or logos in violation of these Guidelines.